On 13 September 2019, Titus Lindl gave the keynote at the Influencers’ Evening at Stadtlicht Zwickau as part of our Leadership Talks.
Several times a year, entrepreneurs, leaders and influencers meet here to talk about ideas and ways of influencing society.
Keynote · Gaining influence in society
One key question: how do you pitch the solution to a socially relevant problem? The SPIN model helps: describe the situation without judgement, name the problem, derive the implications, show the next steps.
Takeaway: If you describe a problem clearly, you have already done half the work of persuasion.
Thank you to the Stadtlicht Zwickau team. The WEGVISOR® Leadership Foundation supports networks and events like this because good leadership grows where entrepreneurs learn from each other.
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