In May 2021, a podcast on nudging was produced as part of our Leadership Talks – in cooperation with IGA – Initiative Gesundheit und Arbeit (Health and Work Initiative), the Chemnitz agency Zebra and the WEGVISOR® Leadership Foundation.
In it, Titus Lindl talked with Prof. Pfannes and Prof. Adam of Hamburg University of Applied Sciences.
Keynote · How nudging works in companies
What is nudging, and how does it help with health, exercise, nutrition and occupational safety? The podcast explained the concept in four steps, the EAST and MINDSPACE design models, Sunstein and Thaler’s principles and the criteria for successful nudging.
Takeaway: Small nudges often change behaviour more lastingly than big appeals.
Thank you to IGA, Zebra and HAW Hamburg for the collaboration. The WEGVISOR® Leadership Foundation supports formats like this because healthy leadership starts with your own health.
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